Assistant Director of Catering | NYC
The Assistant Director of Sales is responsible for driving event sales for mid-week buyout and semi-private events, mid-week private dining events, and weekend social buyout events within the property. A primary focus will be placed on meeting department quotas, through effective outreach and relationship building within social and corporate markets. This role is based in office and requires on-site attendance five days per week.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Sales:
1. Identify and analyze client preferences to research, prospect, and direct sales efforts for new business for mid-week buyout and semi-private events, mid-week private dining, and
weekend social events.
2. Consult with potential clients to understand their needs. Manage leads, site visits, and client meetings for all assigned event types.
3. Actively engage in relationship building through in-person meetings, phone and video calls in order to up-sell events and build long term client relationships.
4. Develop, generate, and manage all proposals, contracts, etc. for all assigned event types to maximize sales potential and book business effectively.
5. Effectively achieve sales quotas for events and maximize profits for the business.
6. Work closely with the Director of Sales to effectively develop a sales and outreach strategy and plan to grow the events business.
7. Emphasis on the ability to proactively solicit new business and think creatively as to how to increase and sustain sales throughout the property.
8. Emphasis on scheduling client entertaining meetings on a weekly basis.
Financial Support
1. Achieve set yearly sales goal set forth by your unit level leader.
2. Monitor event profitability to ensure that events are sold and executed according to company standards and budget.
3. Ensure that all event deposits, payments, and invoicing reflect the company policies and procedures.
Miscellaneous Support:
1. Participate in meetings with the management team and ownership.
2. Generate floor plans via preferred software platform, ensuring clients have a clear understanding on what to expect within their event.
3. Assist with client gifting.
4. Attend and participate in industry, community, and business networking events.
5. Provide solid and timely communication to all associates and departments.
6. Promote and maintain positive working relationships and create a team environment with management, associates, vendors, and other team members.
Service:
1. Enforcement of all “Standards of Service”.
2. Ensure positive guest service in all areas. Resolve complaints and other operational issues that may interfere with client and company expectations.
3. Provide support and take part in events, making recommendations for improvements.
QUALIFICATIONS:
- 4 + years catering and/or restaurant sales experience in a quality establishment.
- Prior event sales experience requiredwith strong book of business leads.
- Knowledge of PCI compliance preferred.
- Proficiency in Tripleseat preferred.
- Ability to handle multiple tasks and work effectively, independently, and efficiently with time constraints.
- Must be creative, innovative, and proactive.
- Must be detail oriented and perform work accurately and timely.
- Proficient computer skills necessary including Microsoft Office.
- Financial management cost controls, food and labor cost management experience required.
- Ability to effectively, professionally, and respectfully communicate with coworkers, supervisors, vendors, and clients.
- Able to work a flexible schedule in order to accommodate business levels (weekend and holiday availability required).